About
Watch and COW, Luxury Crafted Tours
Watch and Cow is a Geneva-based Swiss DMC specialising in luxury, tailor-made FIT itineraries and private tours exclusively in Switzerland. It works with travel agencies and tour operators internationally, including European and Chinese-speaking markets, while also arranging bespoke journeys for individual travellers. The company coordinates accommodation, rail and other transport, airport transfers, private guides, cruises, and cultural, culinary, family and adventure experiences across Swiss regions including Graubünden, the Bern Region, Lake Geneva Region, Valais, Ticino and St. Moritz.